![]() It did work for most of 2013 though through the use of a cookie. ![]() Right now, I would say this doesn’t work at all. In fact, it has worked so little that it has forced me to remember my Rapid Rewards number. Unfortunately, there is a long history of this working off-and-on over the last four years. The login panel features a Remember Me checkbox. It also has a recent searches pull-down which lets you view other flights you have looked for. You see this right away as it remembers the last flights you search for. Southwest gets the job done though and it has a bit of personalization through the use of cookies. If the callback doesn’t go and translate your airport code to the name of the full name of the airport, you’ll get an error when you submit your search. You’ll see these if you try to type in a location too soon. The desktop version of the home page tends to be a bit heavy and you can experience issues on high-latency connections such as LTE or in-flight while you are waiting for scripts to finish loading. The home page is critical as it is the entry point to the site. From usability studies of travel sites I have been involved in, I know the first thing the user is looking for is the box containing the reservation section. ![]() It gives me access to most of the information I need and makes it easy to get started booking flights. I like the home page because it has all of the links you need while not being terribly “busy”. As a die-hard Southwest supporter, I would love to help make the experience better for all users. This experience comes specifically around usability design. Why should anyone listen to me? They shouldn’t, but I do have experience in the implementation of a lot of web sites. However, as someone who has built a web site serving the travel industry, I have some thoughts on how it could be improved. I’m on it several times a week and I consider it one of the better ones out there.
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